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Article by hi joiney
The end result of ecological and environmental protection green is still Maotai quality. In particular, shocked the world in experiencing “1? 26” paper water adulterated liquor cases, “5? 11” Guangzhou poisoned the case, “12-? 7” Yuan Jiang, the case of adulterated liquor alcohol poisonings and other large events, and Sanlu Milk powder incident, the food safety problems have frequently tortured corporate social responsibility, to protect product quality and safety and health of consumers is becoming Alcohol Corporate social responsibility a core mission. Adhere to quality, has been seen as the foundation of Maotai eternal life. Stock company with the chairman of Guizhou Moutai Yuanren Guo’s words, Enterprise Image relies on the quality of the overall improvement and enduring community to pay, rather than the instantaneous growth or the occasional leap charity “show.” Only when the balance and awareness of their responsibility as corporate branding, the firm’s temperament and the profile will gradually clear in the public mind, because it is a responsibility of the gene. Adhere to the quality of the bottom line Many involved in transformation of human enterprise system Maotai remember 10 years ago and the restructuring program Maotai, there is “corporate social responsibility” concept, which adhere to quality as Maotai the core of corporate social responsibility. The constant high quality, has become the domestic market and overseas Cheong Hang Moutai more than 150 countries and regions, the green pass. From the Panama International Fair in 1915 won the gold medal since the past hundred years there are countless Maotai glory. 14 international gold titles and captured the 5th National wines dominated the ratings, “Chinese famous brand” Ito top of the list. Class company to do the standard, second-rate company to do the brand, third-rate companies make products. Maotai Group Technology Centre deputy director of the Renwang Li graduated 15 years has been engaged in R & D work, a considerable portion of these years of her tasks is to grasp the first time the industry technology trends, establish and perfect the technical standard system. At present, the Maotai Group has developed a total of 94 enterprise standards, which in 2001 developed jointly with the China Association for Standardization of GB18356-2001 up to national standards, to fill the country and the world Maotai Spirit No national standards for long-term gaps. Maotai Group QC in the main Ren Wanbo view, a series of fake alcohol, poisoned wine event so much a technical problem, rather by the lack of corporate integrity and social responsibility issues, the industry there has been some profit-oriented The noisy and impulsive. With publicly available information as early as 2002, the National Liquor Sell The rapid expansion of capacity to 420 tons, they got from the vast majority of liquor companies fell across the board benefits, over half of the liquor business losses, a variety of quality liquor also will emerge. Quantity and quality, is often difficult to reconcile the contradiction between a pair. Maotai Group Chairman Ji Keliang once proud to say, from any perspective, are rated as high-quality crystal Maotai. But at the same high-quality world famous Maotai, enduring the market does not match the brilliant performance is that its output growth rate can not keep pace with the development needs of domestic and foreign markets. 90’s of last century, the Chinese liquor market, full of scale and speed of the desperate, a large number of Wine Star rise rapidly, and thus are too many Maotai criticism and ridicule. The face of some domestic liquor companies challenge rapid expansion, Maotai Group is by no means indifferent to the market price, but can not shake the foundation of Maotai the quality of survival. As a typical representative of Maotai Liquor, Maotai has unique and complex set of specific unique process. Other names are almost always white year round feeding, only two or three or four times a fermentation process to take wine that is completed, so a few months, most products can be manufactured more than a year; and Maotai is taken Chishui River and are compatible with natural conditions, seasonal produce, strictly adhere to the traditional ” Dragon Boat Festival Step song, Double Ninth feed “, the same material to go through nine cooking, plus eight songs, eight accumulated fermentation, the fermentation of eight into the pool, seven take wine, took a whole year, plus” long-term aging, “and “carefully mixing” two indispensable part of the average wine at least 5 years of age.
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Choice Organic Teas Introduces Fair Trade Certified Rooibos
Seattle, WA (PRWEB) May 9, 2005
Choice Organic Teas, a brand of Granum, Inc., is proud to announce that all of their Rooibos offerings will be certified organic and Fair Trade CertifiedÂ as of August 2005. For the past year, Choice Organic Teas has been working with TransFair USA to develop an avenue to bring Fair Trade Certified Rooibos to the United States. The Fair Trade certification of Rooibos is intended to empower disadvantaged farmers, enable them to set up beneficial social programs through a worker-managed trust and encourage sustainable agricultural production.
Rooibos (Aspalathus linearis), meaning ÂRed Bush,Â is a flowering South African shrub that indigenous inhabitants have used for centuries to make an abundantly flavorful, caffeine-free, full-bodied tea with a sweet, earthy aroma. Choice Organic Teas offers a plain Rooibos and Rooibos with Vanilla to satisfy any discerning palate and to invite a thoroughly relaxing tea break. Choice Organic Teas organic and Fair Trade Certified Rooibos will be available in loose leaf, 16-teabag and 20-teabag boxes and will be sold at natural foods retailers, cafes, select mass-market stores around the country, university and college campuses, and other foodservice venues specializing in Fair Trade Certified products.
ÂWe are thrilled to have worked with TransFair USA to help get additional funds going back to small Rooibos farmers. Fair Trade Certified Rooibos will make an excellent addition to our already expansive line of Fair Trade Certified teas, giving us another opportunity to give back to our producers, enabling them to improve the quality of their own lives,Â says Blake Rankin, founder and President of Granum, Inc.
TransFair USA (http://www.transfairusa.org) is a non-profit organization affiliated with an international certification system that verifies industry and farmer compliance with Fair Trade criteria. TransFair USA authorizes companies to display the Fair Trade Certified label on products that meet these strict international trade requirements.
Granum, Inc. introduced Choice Organic Teas in 1989 with three teas from organic Japanese tea gardens. Fifteen years later, they offer more than seventy varieties of Black, Green, Oolong, White teas, and herbal infusions available in tea bags and loose leaf. They strive to produce the highest quality, best tasting teas that appeal to a wide range of palettes and emphasize their commitment to sustainable agriculture. Choice Organic Teas became the first tea crafter in the US to Fair Trade Certify all qualifying teas. Choice Organic Teas provides exceptional tasting teas with an environmental and social conscience. Visit http://www.choiceorganicteas.com for more information.
Choice Organic Teas / Granum, Inc.
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